This lesson covers: To be able to discuss the purpose of marketing within business The purpose of marketing within business The importance to a business of identifying and understanding its customers, informing customers, increasing sales This lesson is written by Sarah Hilton for Revisionstation

This lesson covers: Different training methods Induction, on-the-job, off-the-job Why businesses train their workers Development of the business, improve productivity, skill shortages, customer service, motivation and retention Staff development Vocational and academic qualifications, apprenticeships The benefits to employees and businesses of staff development This lesson is written by Sarah Hilton for Revisionstation

This lesson covers: Financial methods of motivation Pay, bonuses, profit sharing, fringe benefits Non-financial methods of motivation Praise, award schemes, working environment The importance of employee motivation Improved employee performance, helps employee retention The importance of employee retention Already familiar with business and customers, saves time and expense of recruitment This lesson is written by Sarah Hilton for Revisionstation

This complete lesson covers: To be able to describe different ways of communicating in a business context To be able to discuss the importance of business communications To be able to discuss the influence of digital communication on business activity This lesson has been written by Sarah Hilton for Revisionstation

This lesson covers: The concept of quality Methods of ensuring quality Quality control, quality assurance The importance of quality in both the production of goods and the provision of services Reputation of the business, to gain and retain customers, reduce product returns and recalls This lesson was written by Sarah Hilton for Revisionstation

This lesson covers: Factors influencing business location Costs, the proximity to market, labour and materials This lesson was written by Sarah Hilton for Revisionstation

This lesson covers: The role of procurement Identifying goods and services to buy, choosing suppliers, ordering goods and services, receiving deliveries from suppliers The impact of logistical and supply decisions on businesses Time, length of supply chain, reliability of supply, costs, customer services This lesson was written by Sarah Hilton for Revisionstation

This lesson covers: Ethical considerations and their impact on businesses Treatment of workers / suppliers / customers, sourcing of materials, marketing decisions Environmental considerations and its impact on businesses Sustainability, waste disposal, pollution, climate change This lesson was written by Sarah Hilton for Revisionstation

This lesson covers: The concept of globalisation The impact of globalisation on business The growth of multinational companies, influences on business location, international branding, how businesses compete internationally This lesson was written by Sarah Hilton for Revisionstation

This lesson covers: The reasons businesses need finance Establishing a new business, funding expansion, to run the business, recruitment, marketing Ways of raising finance Loan, overdraft, trade credit, retained profit, sale of assets, owner’s capital, new partner, share issue, crowdfunding How and why different sources of finance are suitable for new and established businesses This lesson was written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 4 Pricing Strategies This lesson covers: a) Types of pricing strategy: • cost plus (mark-up on unit cost) • price skimming • penetration • predatory • competitive • psychological. b) Factors that determine the most appropriate pricing strategy for a particular situation: • number of USPs/amount of differentiation • price elasticity of demand • level of competition in the business environment • strength of brand • stage in the product life cycle • costs and the need to make a profit. c) Changes in pricing to reflect social trends: • online sales • price comparison sites. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (134) 2 Recruitment This lesson covers: a) Recruitment and selection process: • internal versus external recruitment. b) Costs of recruitment, selection and training c) Types of training: • induction • on-the-job • off-the-job. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (134) 3 Organisational Design This lesson covers: a) Structure: • hierarchy • chain of command • span of control • centralised and decentralised. b) Types of structure: • tall • flat • matrix. c) Impact of different organisational structures on business efficiency and employee motivation. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (134) 5 Leadership This lesson covers: a) Leadership: • the distinction between management and leadership. b) Types of leadership style: • autocratic • paternalistic • democratic • laissez-faire. c) The difficulty of moving from entrepreneur to leader. This lesson is written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Calculating and interpreting human resource data Students should be able to calculate and interpret: labour turnover labour productivity employee costs as percentage of turnover labour cost per unit The use of data for human resource decision making and planning This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of setting human resource objectives employee engagement talent development training diversity alignment of employee and employer values number, skills and location of employees Methods of achieving resource objectives Soft and hard Human Resource Management (HRM) This lesson is written by Sarah Hilton for Revisionstation

This lesson covers: a) Opportunity cost. b) Trade-offs. This lesson was written by Sarah Hilton for Revisionstation

Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation NEW Pearson Edexcel International A Level Business (135) 2 Entrepreneurial motives & characteristic a) Characteristics and skills required. b) Reasons why people set up businesses: • financial motives: profit maximisation and profit satisficing • non-financial motives: ethical stance, social entrepreneurship, independence and home working.

232 Financial Planning 3 BREAK-EVEN This complete lesson includes: a) Contribution: selling price − variable cost per unit b) Break-even point: • total fixed costs + total variable costs = total revenue c) Using contribution to calculate the break-even point d) Margin of safety e) Interpretation of break-even charts f) Limitations of break-even analysis This lesson is written by Sarah Hilton at Revisionstation

233 Managing Finance 3 BUSINESS FAILURE This complete lesson includes: a) Internal causes of business failure: • poor management of cash flow • overestimation of sales • overtrading • poor inventory control • poor marketing Poor quality b) External causes of business failure: • market conditions • competition • economic • exchange rates • interest rates • government regulations • supplier problems • natural phenomena. This lesson is written by Sarah Hilton at Revisionstation